What are some creative ways to motivate people to take an online survey?

 

6 Simple Ways To Make Online Surveys Engaging

The new gold is data! With the rise in popularity of online survey platforms, gathering crucial data has gotten much simpler. They're typically incredibly time and money-efficient, whether they're utilised for market research, consumer feedback, teaching, or event planning. Additionally, using online surveys to collect replies from a sizable number of respondents is far more practical than using alternative research methods.

1. Encourage your respondents

• More than twice as many respondents are likely to complete your survey if they feel inspired. 

• Give them a small incentive, like a discount in your online store, include them in a contest, put their answers in a drawing, or set up a prize for the first few people to complete your survey. 

• To make it more appealing, you can also display the aggregate results for each person who completes your questionnaire. To prevent skewed responses, make sure to keep the incentives at a realistic level.

2. Have fun with the survey

• Make the survey's overall tone pleasant and positive, including the questions! There is more to life than just seriousness, unfamiliar words, and directives. 

• Use a light, approachable tone when asking inquiries, and be sureto ask them directly and explicitly. It will give your respondents the impression that they are in control. Both their level of engagement and likelihood of completing your survey will increase. 

• Additionally, a succinct, precise, and most importantly, pertinent title will aid in capturing their attention. To avoid misrepresenting your findings, be careful to only use proper terminology and use comedy with tact. Keep in mind that proper grammar equals a good survey.

3. Include visual aids

• Your respondents could occasionally find it challenging to picture the scenario on which they are requested to give their opinions. 

• It can be quite helpful to include some visual aids, such as uploading photographs, embedding videos, or leaving periodic descriptive comments between questions. 

• In fact, people respond more favourably to images than to long blocks of text, so variation can help people stay focused and engaged. You can fully eliminate lengthy descriptions by selecting the "picture choice" style of question. 

• However, avoid overcomplicating things at all costs. You don't want your audience to be left wondering what you meant by this little thought exercise.

4. Use a variety of question types 

• In relation to that, experiment with asking various inquiry types in general. The final results can provide you with much more interesting insight into what your respondents really think than just a basic yes or no. 

• You may vary things up a little with survey platforms like Survio by selecting from up to 12 different question kinds. 

• Add question types like star ratings or allow users to drag and drop certain responses into the appropriate order based on their significance or relevance. 

• Use a single or multiple choice matrix to enjoy a sophisticated analysis in a single summarising graph if your question is more complex and involves the combination of several criteria.

• Before choosing a certain form of question, it's often helpful to think about the type of result you want because each type of chart and diagram can include and describe different kinds of data. 

• It is also important to give the amount of questions included careful thought. Your survey should always be comfortable to complete.

5. Style Your Survey 

• Don't be afraid to use unique background patterns and styling to make your survey appear attractive. Your survey's entire experience will become richer, more relatable, memorable, and personalised by making design changes. 

• You can draw attention to your survey and encourage your respondents' creativity by using some quirky colours. With certain platforms, you can even incorporate your brand's logo and customise your survey's overall appearance. Itwill appear authoritative, credible, and professional.

6. Message Your Respondents That You Care

• Be sure to follow up with your respondents and let them know you care. If someone feels that submitting lengthy comments is a waste of their time, they won't do it. 

• After receiving the responses from your respondents, if at all possible, try to contact them! Inform them that you have read their comments and that you appreciate them taking the time to provide it. 

• They won't be hesitant to provide additional useful information or serve as a referencefor you in the future if they believe what they have to say is actually essential to you or your business and they are noticed.

• As you can see, there are a tonne of creative methods to make your survey more interesting and stand out from the competition. It won't take long for your responses to become interested in filling it out. 

• If and how you decide to take the initiative and create an inspiring survey is entirely up to you and your imagination. You may acquire the necessary information and make the time and effort worthwhile with the use of an original, enjoyable questionnaire.